Gia' vs Delallo · Bay Area shelf head-to-head
Gia' and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Gia'
Delallo
34
brand power
63
5
products
79
3
categories
23
3
subcategories
31
9
grocers
15
$1.40
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gia'▭ Delallo
Distribution · 30% of score38·63
G
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gia'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gia' · 2
only Delallo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gia' · Delallo
