Giuliano vs Lestornell · Bay Area shelf head-to-head
Giuliano and Lestornell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupLestornell sits further up the premium end
Giuliano
Lestornell
56
brand power
12
22
products
2
9
categories
2
11
subcategories
2
14
grocers
1
$15.20
avg price
$30.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Lestornell
Distribution · 30% of score58·4
L
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuliano
only Lestornell
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Lestornell
