Giuliano vs Lorenzo · Bay Area shelf head-to-head
Giuliano and Lorenzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupLorenzo sits further up the premium end
Giuliano
Lorenzo
56
brand power
11
22
products
3
9
categories
2
11
subcategories
2
14
grocers
3
$15.20
avg price
$33.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Lorenzo
Distribution · 30% of score58·13
L
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuliano
only Lorenzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Lorenzo
