Giuliano vs Monari Federzoni · Bay Area shelf head-to-head
Giuliano and Monari Federzoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupGiuliano sits further up the premium end
Giuliano
Monari Federzoni
56
brand power
33
22
products
12
9
categories
3
11
subcategories
3
14
grocers
11
95.1¢
price per fl oz
56.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Monari Federzoni
Distribution · 30% of score58·46
M
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monari Federzoni
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giuliano · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Monari Federzoni
