Giuliano vs Ortalli · Bay Area shelf head-to-head
Giuliano and Ortalli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineup
Giuliano
Ortalli
56
brand power
12
22
products
2
9
categories
2
11
subcategories
2
14
grocers
1
$15.20
avg price
$8.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Ortalli
Distribution · 30% of score58·4
O
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuliano
only Ortalli
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Ortalli