Golden Farms vs Mamma Chia · Bay Area shelf head-to-head
Golden Farms and Mamma Chia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Chia carries more Brand PowerMamma Chia is in more Bay Area grocersMamma Chia fields the deeper lineupGolden Farms sits further up the premium end
Golden Farms
Mamma Chia
32
brand power
41
10
products
16
6
categories
4
6
subcategories
5
4
grocers
12
88.2¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Farms▭ Mamma Chia
Distribution · 30% of score17·50
G
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Farms
only Mamma Chia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Farms · 0
no exclusive doors — everywhere Golden Farms is, Mamma Chia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Farms · Mamma Chia
