Lining them up…
Good & Gather Organic and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Good & Gather Organic doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Good & Gather Organic is, Harney & Sons is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather Organic · Harney & Sons
38 products in the catalog·72 products in the catalog
spans 11 categories · 22 subcategories·spans 2 categories · 20 subcategories
~0% average share on the shelves it competes on·~2% average share on the shelves it competes on