Goodpop vs Alden’s Organic · Bay Area shelf head-to-head
Goodpop and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersAlden’s Organic fields the deeper lineupGoodpop sits further up the premium end
Goodpop
Alden’s Organic
58
brand power
51
31
products
39
7
categories
4
18
grocers
15
73.9¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Alden’s Organic
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodpop
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Alden’s Organic
