Goodpop vs Jonnypops · Bay Area shelf head-to-head
Goodpop and Jonnypops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop is in more Bay Area grocersJonnypops fields the deeper lineup
Goodpop
Jonnypops
58
brand power
62
31
products
37
7
categories
2
18
grocers
15
73.9¢
price per fl oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Jonnypops
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods5 vs 3 SKUs
4% of shelf
only Jonnypops
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Jonnypops
