Goodpop vs Outshine · Bay Area shelf head-to-head
Goodpop and Outshine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineupGoodpop sits further up the premium end
Goodpop
Outshine
58
brand power
47
31
products
24
7
categories
2
18
grocers
11
73.9¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Outshine
Distribution · 30% of score75·46
O
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Outshine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodpop · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Outshine
