Goodpop vs Rao's Homemade · Bay Area shelf head-to-head
Goodpop and Rao's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Goodpop
Rao's Homemade
58
brand power
19
31
products
5
7
categories
3
18
grocers
1
$8.48
avg price
$11.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Rao's Homemade
Distribution · 30% of score75·4
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Rao's Homemade