Goodsam vs International Harvest · Bay Area shelf head-to-head
Goodsam and International Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest carries more Brand PowerInternational Harvest is in more Bay Area grocersGoodsam sits further up the premium end
Goodsam
International Harvest
33
brand power
45
13
products
15
5
categories
7
6
subcategories
13
3
grocers
5
$11.49
avg price
$13.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodsam▭ International Harvest
Distribution · 30% of score13·21
G
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodsam
only International Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodsam · 0
no exclusive doors — everywhere Goodsam is, International Harvest is too.
only International Harvest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodsam · International Harvest
