Lining them up…
Gopal’s Healthfoods Power Wraps and Rind By Dina & Joshua, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Gopal’s Healthfoods Power Wraps doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Rind By Dina & Joshua is, Gopal’s Healthfoods Power Wraps is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gopal’s Healthfoods Power Wraps · Rind By Dina & Joshua
31 products in the catalog·2 products in the catalog
spans 13 categories · 16 subcategories·spans 1 category
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on
