Grain Trust vs Birds Eye · Bay Area shelf head-to-head
Grain Trust and Birds Eye, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birds Eye carries more Brand PowerGrain Trust is in more Bay Area grocersBirds Eye fields the deeper lineup
Grain Trust
Birds Eye
33
brand power
51
8
products
64
3
categories
5
3
subcategories
10
11
grocers
9
29.2¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ Birds Eye
Distribution · 30% of score46·38
B
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grain Trust
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grain Trust · 4
only Birds Eye · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · Birds Eye
