Grain Trust vs Blue Zones Kitchen · Bay Area shelf head-to-head
Grain Trust and Blue Zones Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust is in more Bay Area grocersBlue Zones Kitchen sits further up the premium end
Grain Trust
Blue Zones Kitchen
33
brand power
35
8
products
8
3
categories
5
11
grocers
7
29.2¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ Blue Zones Kitchen
Distribution · 30% of score46·29
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals1 vs 2 SKUs
<1% of shelf
only Grain Trust
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grain Trust · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · Blue Zones Kitchen
