Green Giant vs Birds Eye · Bay Area shelf head-to-head
Green Giant and Birds Eye, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant is in more Bay Area grocersBirds Eye fields the deeper lineupGreen Giant sits further up the premium end
Green Giant
Birds Eye
50
brand power
51
40
products
64
4
categories
5
9
subcategories
10
11
grocers
9
49.2¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Giant▭ Birds Eye
Distribution · 30% of score46·38
B
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Giant
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Green Giant · 3
only Birds Eye · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Giant · Birds Eye
