Griffin Remedy vs Everyone · Bay Area shelf head-to-head
Griffin Remedy and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Griffin Remedy
Everyone
43
brand power
64
58
products
49
5
categories
5
12
subcategories
9
2
grocers
6
$1.41
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Griffin Remedy▭ Everyone
Distribution · 30% of score8·25
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Griffin Remedy
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Griffin Remedy · 0
no exclusive doors — everywhere Griffin Remedy is, Everyone is too.
only Everyone · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Griffin Remedy · Everyone
