Griffin Remedy vs Sukin · Bay Area shelf head-to-head
Griffin Remedy and Sukin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerSukin is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Griffin Remedy
Sukin
43
brand power
33
58
products
14
5
categories
4
12
subcategories
8
2
grocers
3
$1.41
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Griffin Remedy▭ Sukin
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care23 vs 2 SKUs
only Griffin Remedy
only Sukin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Griffin Remedy · 1
only Sukin · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Griffin Remedy · Sukin
