Häagen-dazs vs So Delicious · Bay Area shelf head-to-head
Häagen-dazs and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Häagen-dazs
So Delicious
49
brand power
67
85
products
54
2
categories
7
5
subcategories
9
12
grocers
20
64.8¢
price per fl oz
46.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Häagen-dazs▭ So Delicious
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Häagen-dazs
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Häagen-dazs · 1
only So Delicious · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Häagen-dazs · So Delicious
