Häagen-dazs vs Tillamook · Bay Area shelf head-to-head
Häagen-dazs and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupHäagen-dazs sits further up the premium end
Häagen-dazs
Tillamook
49
brand power
67
85
products
127
2
categories
6
5
subcategories
21
12
grocers
20
64.8¢
price per fl oz
21.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Häagen-dazs▭ Tillamook
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Häagen-dazs
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Häagen-dazs · 0
no exclusive doors — everywhere Häagen-dazs is, Tillamook is too.
only Tillamook · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Häagen-dazs · Tillamook
