Happy Baby Organics vs Once Upon A Farm · Bay Area shelf head-to-head
Happy Baby Organics and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm fields the deeper lineup
Happy Baby Organics
Once Upon A Farm
57
brand power
60
39
products
61
3
categories
8
3
subcategories
9
15
grocers
15
$2.59
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Once Upon A Farm
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks9 vs 28 SKUs
1% of shelf
only Happy Baby Organics
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Baby Organics · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Once Upon A Farm
