Haribo vs Signature Farms · Bay Area shelf head-to-head
Haribo and Signature Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Signature Farms carries more Brand PowerHaribo is in more Bay Area grocersSignature Farms sits further up the premium end
Haribo
Signature Farms
45
brand power
55
58
products
58
1
categories
11
7
subcategories
23
13
grocers
5
61.9¢
price per oz
93.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Signature Farms
Distribution · 30% of score54·21
S
carried in 13 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Signature Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Signature Farms
