Harmless Harvest vs Vita Coco · Bay Area shelf head-to-head
Harmless Harvest and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
Harmless Harvest
Vita Coco
56
brand power
54
26
products
20
3
categories
3
4
subcategories
3
19
grocers
16
45.6¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harmless Harvest▭ Vita Coco
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harmless Harvest · Vita Coco
