Healthy Choice vs Stouffer's · Bay Area shelf head-to-head
Healthy Choice and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Healthy Choice
Stouffer's
50
brand power
52
39
products
68
6
categories
5
6
subcategories
8
8
grocers
10
53.8¢
price per oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Stouffer's
Distribution · 30% of score33·42
S
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthy Choice
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthy Choice · 1
only Stouffer's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Stouffer's
