Hello Kitty vs Momofuku · Bay Area shelf head-to-head
Hello Kitty and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupHello Kitty sits further up the premium end
Hello Kitty
Momofuku
20
brand power
58
4
products
40
3
categories
6
3
subcategories
8
5
grocers
14
$1.53
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello Kitty▭ Momofuku
Distribution · 30% of score21·58
H
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hello Kitty · 0
no exclusive doors — everywhere Hello Kitty is, Momofuku is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello Kitty · Momofuku
