Henry & Lisa's vs Wild Planet · Bay Area shelf head-to-head
Henry & Lisa's and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineup
Henry & Lisa's
Wild Planet
13
brand power
59
6
products
38
2
categories
6
5
subcategories
7
6
grocers
18
$1.43
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henry & Lisa's▭ Wild Planet
Distribution · 30% of score25·75
H
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henry & Lisa's
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Henry & Lisa's · 0
no exclusive doors — everywhere Henry & Lisa's is, Wild Planet is too.
only Wild Planet · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henry & Lisa's · Wild Planet