Hershey's vs Monin · Bay Area shelf head-to-head
Hershey's and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's is in more Bay Area grocersHershey's fields the deeper lineupMonin sits further up the premium end
Hershey's
Monin
54
brand power
50
79
products
17
6
categories
5
8
subcategories
5
14
grocers
7
$1.94
price per fl oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Monin
Distribution · 30% of score58·29
M
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hershey's
only Monin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Monin
