High Meadow vs Organic Valley® · Bay Area shelf head-to-head
High Meadow and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
High Meadow
Organic Valley®
12
brand power
69
2
products
103
2
categories
15
2
subcategories
30
1
grocers
19
$9.70
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Meadow▭ Organic Valley®
Distribution · 30% of score4·79
H
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Meadow
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only High Meadow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Meadow · Organic Valley®
