Hodo vs Morinaga Mori-nu · Bay Area shelf head-to-head
Hodo and Morinaga Mori-nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Hodo
Morinaga Mori-nu
57
brand power
27
19
products
6
6
categories
1
7
subcategories
1
17
grocers
9
$1.02
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hodo▭ Morinaga Mori-nu
Distribution · 30% of score71·38
M
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morinaga Mori-nu
no top category Hodo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hodo · Morinaga Mori-nu
