Hodo vs Wo Chong · Bay Area shelf head-to-head
Hodo and Wo Chong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Hodo
Wo Chong
57
brand power
30
19
products
8
6
categories
1
7
subcategories
1
17
grocers
6
$1.02
price per oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hodo▭ Wo Chong
Distribution · 30% of score71·25
W
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wo Chong
no top category Hodo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hodo · Wo Chong
