Homefree vs Siete · Bay Area shelf head-to-head
Homefree and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupHomefree sits further up the premium end
Homefree
Siete
14
brand power
70
3
products
77
1
categories
12
1
subcategories
22
3
grocers
21
$1.95
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Homefree▭ Siete
Distribution · 30% of score13·88
H
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Homefree
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Homefree · 0
no exclusive doors — everywhere Homefree is, Siete is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Homefree · Siete
