Honest Kids vs Simply · Bay Area shelf head-to-head
Honest Kids and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSimply sits further up the premium end
Honest Kids
Simply
30
brand power
66
8
products
102
2
categories
8
5
subcategories
20
10
grocers
20
11.8¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honest Kids▭ Simply
Distribution · 30% of score42·83
H
S
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honest Kids
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honest Kids · 1
only Simply · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honest Kids · Simply
