Honey Maid vs Pamela's · Bay Area shelf head-to-head
Honey Maid and Pamela's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineup
Honey Maid
Pamela's
22
brand power
51
4
products
23
1
categories
8
1
subcategories
9
11
grocers
15
55.3¢
price per oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Maid▭ Pamela's
Distribution · 30% of score46·63
H
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Maid
no top category Pamela's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honey Maid · 2
only Pamela's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Maid · Pamela's
