Horizon Organic vs Kalona Super Natural · Bay Area shelf head-to-head
Horizon Organic and Kalona Super Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineupKalona Super Natural sits further up the premium end
Horizon Organic
Kalona Super Natural
59
brand power
40
38
products
11
6
categories
7
13
grocers
5
25.2¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Kalona Super Natural
Distribution · 30% of score54·21
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream21 vs 2 SKUs
8% of shelf
only Kalona Super Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Horizon Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Kalona Super Natural
