Horizon Organic vs Lactaid · Bay Area shelf head-to-head
Horizon Organic and Lactaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lactaid is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
Horizon Organic
Lactaid
59
brand power
57
38
products
27
6
categories
5
13
subcategories
5
13
grocers
14
25.2¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Lactaid
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream21 vs 1 SKUs
only Lactaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Horizon Organic · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Lactaid
