Hot Kid vs Once Upon A Farm · Bay Area shelf head-to-head
Hot Kid and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Hot Kid
Once Upon A Farm
18
brand power
60
4
products
61
2
categories
8
3
grocers
15
$4.47
avg price
$5.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Kid▭ Once Upon A Farm
Distribution · 30% of score13·63
H
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Kid
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Kid · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Kid · Once Upon A Farm
