Hu vs Hershey's · Bay Area shelf head-to-head
Hu and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu is in more Bay Area grocersHershey's fields the deeper lineupHu sits further up the premium end
Hu
Hershey's
55
brand power
54
31
products
79
6
categories
6
18
grocers
14
$3.08
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Hershey's
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients2 vs 6 SKUs
1% of shelf
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Hershey's
