Hummingbird vs Nature's Way · Bay Area shelf head-to-head
Hummingbird and Nature's Way, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird is in more Bay Area grocersHummingbird fields the deeper lineup
Hummingbird
Nature's Way
39
brand power
40
25
products
6
6
categories
3
13
subcategories
4
4
grocers
3
$1.57
price per oz
$4.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Nature's Way
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hummingbird · 3
only Nature's Way · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Nature's Way
