Hummingbird vs Nuts On The Run · Bay Area shelf head-to-head
Hummingbird and Nuts On The Run, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineup
Hummingbird
Nuts On The Run
39
brand power
13
25
products
3
6
categories
2
13
subcategories
3
4
grocers
1
$21.58
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Nuts On The Run
Distribution · 30% of score17·4
N
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
only Nuts On The Run
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 4
only Nuts On The Run · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Nuts On The Run