I And Love And You vs Jeffrey's Natural Pet Foods · Bay Area shelf head-to-head
I And Love And You and Jeffrey's Natural Pet Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
I And Love And You
Jeffrey's Natural Pet Foods
56
brand power
34
53
products
11
3
categories
4
16
grocers
1
$11.75
avg price
$32.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Jeffrey's Natural Pet Foods
Distribution · 30% of score67·4
J
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I And Love And You
only Jeffrey's Natural Pet Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Jeffrey's Natural Pet Foods
