I And Love And You vs Pedigree · Bay Area shelf head-to-head
I And Love And You and Pedigree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineupI And Love And You sits further up the premium end
I And Love And You
Pedigree
56
brand power
31
53
products
19
3
categories
2
5
subcategories
3
16
grocers
8
69.8¢
price per oz
22.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Pedigree
Distribution · 30% of score67·33
P
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food6 vs 1 SKUs
only I And Love And You
only Pedigree
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I And Love And You · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Pedigree
