I And Love And You vs Weruva · Bay Area shelf head-to-head
I And Love And You and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
I And Love And You
Weruva
56
brand power
43
53
products
77
3
categories
3
5
subcategories
4
16
grocers
2
69.8¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Weruva
Distribution · 30% of score67·8
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dog Food21 vs 14 SKUs
5% of shelf
only I And Love And You
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Weruva
