Immaculate Baking vs Sweet Loren's · Bay Area shelf head-to-head
Immaculate Baking and Sweet Loren's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Loren's carries more Brand PowerImmaculate Baking is in more Bay Area grocersSweet Loren's fields the deeper lineupSweet Loren's sits further up the premium end
Immaculate Baking
Sweet Loren's
31
brand power
45
5
products
15
3
categories
4
11
grocers
8
13.7¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immaculate Baking▭ Sweet Loren's
Distribution · 30% of score46·33
I
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immaculate Baking
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Immaculate Baking · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immaculate Baking · Sweet Loren's