International Gourmet vs Poshi · Bay Area shelf head-to-head
International Gourmet and Poshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poshi carries more Brand PowerPoshi is in more Bay Area grocersInternational Gourmet sits further up the premium end
International Gourmet
Poshi
32
brand power
43
11
products
13
5
categories
6
1
grocers
9
$1.62
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Gourmet▭ Poshi
Distribution · 30% of score4·38
I
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Gourmet
only Poshi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only International Gourmet · 0
no exclusive doors — everywhere International Gourmet is, Poshi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Gourmet · Poshi
