International Harvest vs Mavuno Harvest · Bay Area shelf head-to-head
International Harvest and Mavuno Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupMavuno Harvest sits further up the premium end
International Harvest
Mavuno Harvest
45
brand power
48
15
products
32
7
categories
4
13
subcategories
10
5
grocers
13
$1.26
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Harvest▭ Mavuno Harvest
Distribution · 30% of score21·54
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits3 vs 10 SKUs
1% of shelf
only International Harvest
only Mavuno Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Harvest · 2
only Mavuno Harvest · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Harvest · Mavuno Harvest
