International Harvest vs Urban Foods · Bay Area shelf head-to-head
International Harvest and Urban Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest carries more Brand PowerInternational Harvest is in more Bay Area grocersInternational Harvest fields the deeper lineupInternational Harvest sits further up the premium end
International Harvest
Urban Foods
45
brand power
12
15
products
3
7
categories
1
13
subcategories
2
5
grocers
1
$1.26
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Harvest▭ Urban Foods
Distribution · 30% of score21·4
U
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Harvest
only Urban Foods
no top category International Harvest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Harvest · 5
only Urban Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Harvest · Urban Foods
