Island Way vs Pitaya Foods · Bay Area shelf head-to-head
Island Way and Pitaya Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pitaya Foods carries more Brand PowerPitaya Foods is in more Bay Area grocersPitaya Foods fields the deeper lineupPitaya Foods sits further up the premium end
Island Way
Pitaya Foods
14
brand power
49
3
products
22
1
categories
8
2
grocers
13
$17.50
avg price
$8.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Way▭ Pitaya Foods
Distribution · 30% of score8·54
I
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Way
no top category Pitaya Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Way · Pitaya Foods