Jack & Annie's vs Gardein · Bay Area shelf head-to-head
Jack & Annie's and Gardein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gardein carries more Brand PowerGardein is in more Bay Area grocersGardein fields the deeper lineup
Jack & Annie's
Gardein
40
brand power
53
11
products
19
5
categories
4
6
subcategories
6
7
grocers
10
88.1¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack & Annie's▭ Gardein
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives6 vs 11 SKUs
4% of shelf
only Jack & Annie's
only Gardein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack & Annie's · 2
only Gardein · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack & Annie's · Gardein
