Jack & Annie's vs Morning Star Farms · Bay Area shelf head-to-head
Jack & Annie's and Morning Star Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineup
Jack & Annie's
Morning Star Farms
40
brand power
52
11
products
22
5
categories
4
6
subcategories
5
7
grocers
11
88.1¢
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack & Annie's▭ Morning Star Farms
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives6 vs 12 SKUs
4% of shelf
only Jack & Annie's
only Morning Star Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jack & Annie's · 4
only Morning Star Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack & Annie's · Morning Star Farms
