Jeff's Garden vs Mina · Bay Area shelf head-to-head
Jeff's Garden and Mina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineupJeff's Garden sits further up the premium end
Jeff's Garden
Mina
51
brand power
51
24
products
18
4
categories
6
9
subcategories
9
16
grocers
15
$1.22
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeff's Garden▭ Mina
Distribution · 30% of score67·63
M
carried in 16 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeff's Garden · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeff's Garden · Mina